“Web Rectangle has shown commendable dedication in supporting social media management initiatives for the District Administration. Their team maintained a professional approach, ensured timely delivery, and contributed effectively toward enhancing digital engagement and public outreach.”
About
A technology company working on influencer marketing.
Not an agency that built a website. We are building the system we wanted when we were running campaigns out of spreadsheets.
Why "Rectangle"?
Every interface you have ever used is built from rectangles - the most boring, most structural shape there is. Influencer marketing currently has no structure at all: it lives in DMs, inboxes and untitled spreadsheets. The name is the whole thesis. We are the structure underneath something that currently has none.
Mission
Make influencer marketing a workflow rather than a scramble - so a brand can find the right creators, brief them properly and know what actually worked.
Vision
An operating system for influencer marketing, where discovery, matching, outreach, collaboration, management and analytics are one system rather than seven tools.
Values
How we decide things.
Relevance over reach
The right 20K creator beats the wrong 200K creator. We build for fit, not for vanity numbers.
Say what is true
We label what is live, what is in beta and what we are still building. We would rather look small than look dishonest.
Creators are users, not inventory
A creator on WebRectangle gets a real product experience and real briefs, not a database row sold to the highest bidder.
Manual before automated
We do things by hand until we understand them well enough to automate them properly.
Where we are
Early. Creator discovery, shortlisting and collaboration invitations are usable; campaign workspaces, analytics and the AI layer are being built. The creator network is onboarding now, which is why the discovery experience on this site runs on sample profiles.
WebRectangle is built by Parth Maheshwari and Tarun, from Noida, India.
Track record
Where we come from.
Before WebRectangle became an influencer marketing platform, our team delivered digital and social programmes for government and education organisations. These references are for that earlier work.
- MEITY
- Govt. of Uttar Pradesh
- MyBigGuide
- PC School
“From planning to execution, Web Rectangle showcased a structured and result-oriented approach. Their team proved to be a reliable technology and digital partner.”
Working on something? Tell us.
We reply within 24 hours, and it is one of the founders replying.